Brink’s is the global leader in total cash management, route-based secure logistics and payment solutions including cash-in-transit, ATM services, cash management services (including vault outsourcing, money processing and intelligent safe services), and international transportation of valuables. In Q4 of 2021, the company was making a pivotal transition into the digital cash payments ecosystem and knew the importance of communicating that message to shareholders. With COVID-19 prohibiting their ability to host an in-person investor day in NYC, they decided to host a virtual one instead, leveraging video to tell that narrative.
Brinks used multiple consultants to identify a production company with the necessary experience and capabilities to provide a seamless virtual event and live Q&A for their global investors in real time. Tribe Films was selected as the production company of choice to work with the entire Brinks executive team to produce their investor day.
Given the scope of work, timeline and global production needs, this investor day was one of the most comprehensive we had done to date and as full-service as it gets. Our approach included: A creative treatment and custom set design using Brinks logo to accentuate their brand. These “pillars”, which make up the Brink’s core services, brought life to their brand and set the tone for the “We’re going digital” announcement. Full-scale animation (charts, graphs, and key metrics) of the Brink’s slide presentation. Virtual event hosting & live Q&A integration with global investors in real time. Microsite buildout and seamless registration including automated calendar integration, follow ups, reminders, analytics, and replay link within 24 hours. Video production across the globe: Sustainability and lean services in their Brazilian branch Technological advancements across their French locations Fleets, ATM services, lifestyle “commercial” stories Dallas-based pre-recorded executive segments and live Q&A broadcast
— Dana Callahan – Vice President Corporate Communications, Brink’s