Taylor Hooton Foundation (THF) is a non-profit organization leading a national campaign to educate youth and their adult influencers of the truths about appearance and performance enhancing substances including anabolic steroids, human growth hormone (hGH), energy drinks, and dietary supplements. The foundation was established in memory of Taylor E. Hooton, a 17-year old high school student from Plano, TX that took his own life on July 15, 2003 as a result of using anabolic steroids.
Tribe Films was honored to partner with Moroch Partners (THF’s agency-of-record) to direct and produce an emotionally charged public service announcement as part of their national awareness campaign. Tribe worked to create a compelling narrative that would drive awareness to the increasing number of young adolescent teenage girls using anabolic steroids. Our goal was to drive adult influencers, parents and teenagers to know the facts about appearance and performance enhancing substances, to open up about it and to learn how to have a conversation about. Because having a conversation could save someone’s life.