Ashford (NYSE American: AINC) is the largest publicly traded hospitality asset manager in North America, currently serving as the advisor to two NYSE-listed real estate investment trusts, Ashford Hospitality Trust (NYSE: AHT) and Braemar Hotels & Resorts (NYSE: BHR), which specialize in upper upscale and luxury hotels and resorts. Ashford also strategically invests in operating companies that service the industry and acts as an accelerator to grow those companies.
Cardboard Spaceship was contracted to produce video content for Ashford and its various subsidiaries. The strategy included:
Shortly after implementing Cardboard Spaceship’s video strategy, Ashford’s institutional investors and analysts said their new communication strategy greatly enhanced their understanding and vision of the company.
The company also received greater feedback as a result of increased brand recognition, brand continuity, and investor & employee morale.
Rob Hays - President & CEO, Ashford Hospitality Trust