Ashford (NYSE American: AINC) is the largest publicly traded hospitality asset manager in North America, currently serving as the advisor to two NYSE-listed real estate investment trusts, Ashford Hospitality Trust (NYSE: AHT) and Braemar Hotels & Resorts (NYSE: BHR), which specialize in upper upscale and luxury hotels and resorts. Ashford also strategically invests in operating companies that service the industry and acts as an accelerator to grow those companies.
Ashford (NYSE American: AINC) is the largest publicly traded hospitality asset manager in North America, currently serving as the advisor to two NYSE-listed real estate investment trusts, Ashford Hospitality Trust (NYSE: AHT) and Braemar Hotels & Resorts (NYSE: BHR), which specialize in upper upscale and luxury hotels and resorts. Ashford also strategically invests in operating companies that service the industry and acts as an accelerator to grow those companies.
Our Approach
Cardboard Spaceship was contracted to produce video content for Ashford and its various subsidiaries. The strategy included:
A 6-part series for their annual Ashford Investor Day in NYC
A comprehensive quarterly video strategy for Braemar Hotels and Resorts aimed at increasing investor relations
Corporate documentary video support for Ashford’s annual All Associates Meeting
A recruiting video for Remington Hotels focused on Veterans in our U.S. Military
An extensive corporate video rebranding strategy for Premier Project Management
Annual creative strategy involving each of the other Ashford subsidiaries - JSAV, OpenKey, Pure Wellness, Ashford Securities, Lismore Capital, and Bar Draught
Services
Concept & Design
Logistics & Scouting
Content Development & Visual Treatment
Gear / Team
Full-Service Production
Directed / Produced by Tribe
Editing
Color Grade
Audio
Delivery
The Result
Shortly after implementing Cardboard Spaceship’s video strategy, Ashford’s institutional investors and analysts said their new communication strategy greatly enhanced their understanding and vision of the company.
The company also received greater feedback as a result of increased brand recognition, brand continuity, and investor & employee morale.
“We’ve worked with the principals from Cardboard Spaceship for years. They really understand how to communicate our messaging through video. Their creativity and production results are truly amazing.”
Rob Hays - President & CEO, Ashford Hospitality Trust