Tribe Films, a full-service video production company, has officially rebranded as Cardboard Spaceship and unveiled a new logo and website to celebrate the occasion. The name change, which was announced on September 20, 2022, aims to better capture the creativity of the company and its work.
Tribe Films is excited to announce its rebrand as Cardboard Spaceship. The brand refresh is the next step in Tribe Films’ growth as a company. The new logo and website reflect what we believe to be our core values—creativity, passion, quality, integrity, and collaboration—and are representative of our dedication to both the artists we work with and the projects we create. Our new name reflects our commitment to creativity.
“Tribe has always been about making work that matters,” said co-founder and CEO Jeremy Robinson. “We wanted a name that could convey the magical feeling of a child’s imagination.”
With the help of Dallas-based creative agency White Unicorn, the name Cardboard Spaceship started with Tribe’s commitment to authentic creativity. White Unicorn took that genesis and created the story behind the name. This story starts with a child drifting off to asleep. Suddenly, he’s awoken by a teddy bear. The bear tells the child he’s crash-landed on this planet and needs help repairing his Cardboard Spaceship.
Together, they repair and craft something new, something different, something the bear has never quite seen before. The bear thanks the child and bestows upon him a single wish. It’s not really about Cardboard, it’s not really about Spaceships. It’s about imagination.
Take a behind-the-scenes look at the rebrand journey with White Unicorn:
The rebrand also comes with changes that are less visible but just as important—including a new office space in Chicago and New York City (in addition to our existing spaces in Dallas), which will allow us to better serve our ever-growing roster of clients.
Since its founding in Dallas, TX back in 2016 by directors/producers Matt Engelking and Jeremy Robinson, Tribe has expanded into New York City and Chicago and worked with some of the largest brands, including Mercedes-Benz, Audi, American Airlines, SoulCycle, Google, Apple and IBM. They also currently serve advertising agencies such as WPP, Hogarth, Townhouse, Grey Advertising, and Edelman.
Most recently, Tribe welcomed its newest partner and Head of Production, Michael Sapienza who brings nearly 20 years of experience and knowledge with WPP and its subsidiary companies.
Storytelling is at the heart of what we do. And it’s more than just making a video or telling a good story – its’ about storytelling through video and telling stories that resonate with your audience. It’s about taking the time to understand who you are as an organization and how you want to be represented in the market. And then working with our team to develop content that reflects that identity while connecting with audiences on an emotional level, whether they’re potential clients, investors, or companies looking for reasons to get involved in your mission.
We believe there’s no better way for brands to market themselves than through videos. Our hope is that by creating content in ways that matter most – we’ll be able to strengthen each company’s brand messaging and maximize their return.
Cardboard Spaceship is dedicated to helping brands tell their stories and find their voice. We want to help you and hope you’ll let us do so by working with us, so shoot us and email, pick up the phone or we dare you to send us a pigeon. Whatever it is, we want to know what ideas you’re thinking about in that head of yours.
The proof is in our content. Take a look at our new Cardboard Spaceship reel:
The new brand aims to better capture the values of the company and its work. Tribe Films has always been about storytelling, and it’s exciting to see this reflected in our new name. We’re looking forward to building on our reputation as one of the best independent production companies working today while continuing to develop fresh perspectives on content creation.