When it comes to corporate video production, there are many things you must consider before you start shooting. You need to choose the right format for your message and make sure that the audience will understand what you’re trying to say. Your script should be easy for people to relate to, but also interesting enough that they’ll want to watch it again and again. Here are some helpful tips for making sure your next corporate video gets the attention it deserves:
It’s important to know your audience. To do this, you have to be specific about who your target audience is in the first place. If you don’t know that, then it’s impossible for them to give feedback and make suggestions on how the video should be made.
In addition, when deciding what your company needs for a corporate video production, make sure that the content of your message is tailored specifically for your target audience. The more specific you can get with what they need from their interaction with your brand or product/service, the better off everyone will be—including yourself!
You also have to be aware of what your audience wants. If you don’t know this, then it’s impossible for them to give feedback and make suggestions on how the video should be made. In addition, when deciding what your company needs for a corporate video production, make sure that the content of your message is tailored specifically for your target audience. The more specific you can get with what they need from their interaction with your brand or product/service.
Here is an example of a corporate video production where the audience was business owners looking to sell their company. The idea was to create a sense of trust with the company using clients that had successfully exited their business using Generational Equity as their advisor:
Know what you want to say:
Your story should be clear, concise, and interesting. The best way for this is by first understanding why you’re making the video in the first place. What is your objective? Do you have a particular message that you need conveyed? Is there a problem or issue within your industry or sector that needs addressing? Once you have an idea of what information needs sharing with others and why they need it, then move on to the next step…
Know how to tell your story:
There are many ways of telling stories in film production but most commonly used these days is through a director that’s good at asking the right questions to draw the best content out from each interviewee.
Writing a script is an essential step for any commercial video production. A script is what you’re going to use as a guide for the interviewees and crew when putting together your video, so it’s important to make sure that you have one before filming begins. The script should include all the information necessary for creating a final product—for corporate videos this especially means the target points you want to deliver, and the questions you want to ask so authenticity is delivered.
The length of your corporate video depends on its purpose: short clips can be very effective (and fun), but longer videos will allow you more time to explain complex processes or products in detail. If you’re unsure where to start when writing your script, start by asking yourself questions like “What do I want my audience members to know?” or “How do I want them to feel after watching this?” These basic questions will help guide your thinking towards developing an effective story line that serves both the purpose of the video itself as well as its intended audience.
[section_settings] => Array ( [classnames] => [section_id] => ) [max_width] => 1 [above_content] => Array ( [enabled] => [content_item] => Array ( [] => [content] => [content_wrapper] => 1 [wrapper_classnames] => [wrapper_id] => ) ) [below_content] => Array ( [enabled] => [content_item] => Array ( [] => [content] => [content_wrapper] => 1 [wrapper_classnames] => [wrapper_id] => ) ) )In the example above, the storyline leveraged a great client experience with the importance of choosing the right company for a successful exit strategy. When it comes to corporate videos, it’s important to know what you want to say and how you want your audience to react.
Know what you want to say:
Your story should be clear, concise, and interesting. The best way for this is by first understanding why you’re making the video in the first place. What is your objective? Do you have a particular message that you need conveyed? Is there a problem or issue within your industry or sector that needs addressing? Once you have an idea of what information needs sharing with others and why they need it, then move on to the next step…
Know how to tell your story:
There are many ways of telling stories in film production but most commonly used these days is through a director that’s good at asking the right questions to draw the best content out from each interviewee.
Writing a script is an essential step for any commercial video production. A script is what you’re going to use as a guide for the interviewees and crew when putting together your video, so it’s important to make sure that you have one before filming begins. The script should include all the information necessary for creating a final product—for corporate videos this especially means the target points you want to deliver, and the questions you want to ask so authenticity is delivered.
The length of your corporate video depends on its purpose: short clips can be very effective (and fun), but longer videos will allow you more time to explain complex processes or products in detail. If you’re unsure where to start when writing your script, start by asking yourself questions like “What do I want my audience members to know?” or “How do I want them to feel after watching this?” These basic questions will help guide your thinking towards developing an effective story line that serves both the purpose of the video itself as well as its intended audience.
If there’s one thing that I’ve learned in my corporate video production career, it’s that quality always trumps quantity. The importance of this fact cannot be overstated—in fact, it’s the basis for everything else we’re going to discuss here.
If you want your videos to stand out and make a lasting impression on your audience members (which you do), then you need to focus on creating high-quality content. Sometimes that means investing some money into doing it right. Believe it or not, you can actually damage your brand by trying to do it on a tight budget.
Don’t worry about quantity for now; instead, spend time focusing on the quality of each piece of content. If you have an idea or story that needs telling—and if it’s relevant to your business goals—then tell you story. But don’t try to do it alone. Find the right production partner that has experience doing what you need done and let them tell your story. But don’t just rush through the process so quickly that the end product feels rushed as well. Instead, slow down. Take your time and pay close attention to how you want each piece to come together. Working with a company that knows what they are doing will tell you that the pre-production phase paves the way for everything else.
When it comes to corporate video production, you need to keep things simple. Be sure to define your goal and know who you’re talking to. A good script can help with this process. Then, ensure that all of your ideas are conveyed clearly through visuals and sound. Finally, make sure that everything is done in high quality so that viewers will want more from your company!
