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Planet Fitness – High School Summer Pass

  • Social Media

Planet Fitness

Creating branded stories for social media campaigns can be tricky and rewarding. Recently, Cardboard Spaceship had the opportunity to work with world renowned advertising agency, Barkley, to create a social campaign for their client, Planet Fitness. The idea was to create a series of commercial campaigns directed at engaging teenagers.


Give the current marketing challenges towards teenagers, Barkley’s mission was to deliver a messages to teenagers that deeply connected with them. They set out to craft content that teenagers could genuinely relate to, content that seamlessly blended into their world, resembling entertainment rather than traditional advertising.


Cardboard Spaceship was contracted to help this vision come to life. To read more about the case study, head over and read more about at our Storyboard.