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SoulCycle

  • Agency Commercial
  • Social Media
  • TVC
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SOULCYCLE – LET’S RIDE CAMPAIGN


Cardboard Spaceship worked hand-in-hand with VCCP New York to create an intoxicating and energetic commercial for SoulCycle’s new “F#ck It, Let’s Ride” campaign.


 


The idea behind the campaign was that the human spirit is resilient and also impatient. During the pandemic, we all hung tight. We were put through the ringer. We did everything we could. Now, it was time to switch gears. In the face of a digital world and lingering hesitation, we needed to put our stake in the ground, defy the weight of our reality and get back to what we love—having fun. VCCP and SoulCycle wanted people to focus on that relentless pursuit of joy, perform a rallying cry of positive aggression, choose to live their lives fearless, and have a good time again! If you’d like to read a little more about that campaign, you can read about it here.


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SOULCYCLE – LET’S RIDE CAMPAIGN

Cardboard Spaceship worked hand-in-hand with VCCP New York to create an intoxicating and energetic commercial for SoulCycle’s new “F#ck It, Let’s Ride” campaign.

 

The idea behind the campaign was that the human spirit is resilient and also impatient. During the pandemic, we all hung tight. We were put through the ringer. We did everything we could. Now, it was time to switch gears. In the face of a digital world and lingering hesitation, we needed to put our stake in the ground, defy the weight of our reality and get back to what we love—having fun. VCCP and SoulCycle wanted people to focus on that relentless pursuit of joy, perform a rallying cry of positive aggression, choose to live their lives fearless, and have a good time again! If you’d like to read a little more about that campaign, you can read about it here.

Our Approach

Our approach was to visually capture the infectious intensity and intoxicating atmosphere that SoulCycle’s classes are known for. Using their top celebrity instructors, we recreated their electrifying, immersive and intense full-body workouts they bring to each class.


The Let’s Ride campaign was live across CTV, Youtube, digital OOH and supported on social media platforms from June 21, 2022 throughout the summer in the USA.

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“You are BRILLIANT. You really understood how to help us do what we needed to do to bring this vision to life. It was a pleasure working with you, thank you!” ~ Cat G.




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“You are BRILLIANT. You really understood how to help us do what we needed to do to bring this vision to life. It was a pleasure working with you, thank you!” ~ Cat G.