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SoulCycle

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SOULCYCLE – LET’S RIDE CAMPAIGN

Role: Full-service Production

VCCP New York is the agency of record for SoulCycle. Together they ideated an new campaign in an effort to inspire, motivate and push people to get back to riding together again.

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SOULCYCLE – LET’S RIDE CAMPAIGN

Role: Full-service Production

VCCP New York is the agency of record for SoulCycle. Together they ideated an new campaign in an effort to inspire, motivate and push people to get back to riding together again.

Our Approach

Tribe Films was honored to partner with the team at VCCP to create their new Let’s Ride campaign. Our approach was to visually capture the infectious intensity and intoxicating atmosphere that SoulCycle’s classes are known for. Using their top celebrity instructors, we attempted to recreate their electrifying, immersive and intense full-body workouts they bring to each class. The Let’s Ride campaign is live across CTV, Youtube, digital OOH and supported on social media platforms from June 21, 2022 throughout the summer in the USA.

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