The Importance of Adding Video Production to Your Investor Day
There is no greater communication platform for publicly traded companies to use than their annual Investor Day. It’s the pinnacle in educating the financial community about your investment strategies, product launches, achievements, and forward guidance. Executing them well is often difficult to do. With Investor Day investments ranging from $25,000-$500,000+, analysts expect to walk away with an event that’s not simply entertaining, but educational and concise with compelling reasons why the company provides a differentiated investment opportunity. And supplementing it with video production is a way to help make that experience even more impactful.
Visual and Audio Storytelling is the Future of Investor Communication.
Investor communication can be a long and complicated process and the industry has shifted to include more and more audio-visual storytelling techniques to engage with their audience.
There is no question about it. Supplementing Investor Day communications with video production has become the most effective way to communicate important company information, which is why 72% of analysts say they prefer some form of webcast, live broadcast, pre-recording, or video content over written text and slide presentations.
The Importance of Video Production for Your Investor Day
Your Investor Day should be an opportunity to tell your story and video production is a powerful way to communicate that story and can help you stand out from your competitors.
As any investor relations professional will tell you, the key to a successful Investor Day is to provide your investors with content that’s educational in value and meaningful for underwriting purposes. In fact, some of the leading Investor Relations firms in the U.S. state that videos are often well received when they highlight what the company does, such as showcasing technology, products, and/or a new marketing campaign is generally well received.
A great example of this is how Brink’s used video production to inform analysts of their new three-year strategic plan adding global digital cash management solutions for all their clients. Here’s a quick snapshot:
The Importance of Adding Video Production to Your Investor Day
There is no greater communication platform for publicly traded companies to use than their annual Investor Day. It’s the pinnacle in educating the financial community about your investment strategies, product launches, achievements, and forward guidance. Executing them well is often difficult to do. With Investor Day investments ranging from $25,000-$500,000+, analysts expect to walk away with an event that’s not simply entertaining, but educational and concise with compelling reasons why the company provides a differentiated investment opportunity. And supplementing it with video production is a way to help make that experience even more impactful.
Visual and Audio Storytelling is the Future of Investor Communication.
Investor communication can be a long and complicated process and the industry has shifted to include more and more audio-visual storytelling techniques to engage with their audience.
There is no question about it. Supplementing Investor Day communications with video production has become the most effective way to communicate important company information, which is why 72% of analysts say they prefer some form of webcast, live broadcast, pre-recording, or video content over written text and slide presentations.
The Importance of Video Production for Your Investor Day
Your Investor Day should be an opportunity to tell your story and video production is a powerful way to communicate that story and can help you stand out from your competitors.
As any investor relations professional will tell you, the key to a successful Investor Day is to provide your investors with content that’s educational in value and meaningful for underwriting purposes. In fact, some of the leading Investor Relations firms in the U.S. state that videos are often well received when they highlight what the company does, such as showcasing technology, products, and/or a new marketing campaign is generally well received.
A great example of this is how Brink’s used video production to inform analysts of their new three-year strategic plan adding global digital cash management solutions for all their clients. Here’s a quick snapshot:
This connection was valuable in winning over their analysts and potential investors who were considering investing in their business by helping them make an informed decision based on the information they saw.
Investor Days are the Most Important Time of the Year for Publicly Traded Companies
According to Corbin Advisors, Investor Days are the most important time for companies to leave a big impression with their investors and analysts prefer content rich presentations that provide them with the answers they are looking for.
Supplementing your Investor Day presentations promotes more engagement than text alone and has been shown to be remembered more easily. When compared with written documents, video boosts document retention by up to 87%.
Remember, video content isn’t just memorable—it’s also shareable! Companies can reuse their videos and recordings from their live broadcast for future marketing initiatives and investor communications with their PR / IR firms.
This connection was valuable in winning over their analysts and potential investors who were considering investing in their business by helping them make an informed decision based on the information they saw.
Investor Days are the Most Important Time of the Year for Publicly Traded Companies
According to Corbin Advisors, Investor Days are the most important time for companies to leave a big impression with their investors and analysts prefer content rich presentations that provide them with the answers they are looking for.
Supplementing your Investor Day presentations promotes more engagement than text alone and has been shown to be remembered more easily. When compared with written documents, video boosts document retention by up to 87%.
Remember, video content isn’t just memorable—it’s also shareable! Companies can reuse their videos and recordings from their live broadcast for future marketing initiatives and investor communications with their PR / IR firms.
Benefits of Starting Your Video Investing Journey Early
Firms that execute Investor Days well often start preparations 9-12 months in advance with locking in executive schedules, location, venue, etc. Video production is no exception. Although you don’t need to start as early as 9-12 months in advance, it is good rule of thumb to start planning and budgeting alongside the executive presentation preparations and script writing which usually starts around 3 months prior to the event.
This is important because you’ll be telling the executive’s story through their script. Having that foundation is crucial in maintaining the correct messaging. For example, if an executive is introducing a new product or technology, the creative team will need to begin scripting the voiceovers, creating the animations and GFX to visually represent what the product does and the value it provides can take a while to create.
If you’re launching a new Environment, Social and Governance (ESG) or Diversity, Equity and Inclusion (DEI) initiative and you want to convey the company’s commitment to culture, you may want to film interviews and testimonials at different locations. This all takes time and preparation to create so starting early and planning accordingly is important.
Here’s an example of how Ashford Inc. used a sizzle video to showcase their commitment to hiring veterans:
Benefits of Starting Your Video Investing Journey Early
Firms that execute Investor Days well often start preparations 9-12 months in advance with locking in executive schedules, location, venue, etc. Video production is no exception. Although you don’t need to start as early as 9-12 months in advance, it is good rule of thumb to start planning and budgeting alongside the executive presentation preparations and script writing which usually starts around 3 months prior to the event.
This is important because you’ll be telling the executive’s story through their script. Having that foundation is crucial in maintaining the correct messaging. For example, if an executive is introducing a new product or technology, the creative team will need to begin scripting the voiceovers, creating the animations and GFX to visually represent what the product does and the value it provides can take a while to create.
If you’re launching a new Environment, Social and Governance (ESG) or Diversity, Equity and Inclusion (DEI) initiative and you want to convey the company’s commitment to culture, you may want to film interviews and testimonials at different locations. This all takes time and preparation to create so starting early and planning accordingly is important.
Here’s an example of how Ashford Inc. used a sizzle video to showcase their commitment to hiring veterans:
Video Production for Your Investor Day Can Make a Difference in How You are Perceived.
Quality video production is not only an effective way to showcase the culture and mission of your company, it can also make a difference in how you are perceived by potential investors and analysts who will see you as a company that is forward thinking, modern, and able to connect with the marketplace.
With video production and other creative services added to your event, you’ll have the ability to tell your story in a way that is more engaging than traditional slideshows or live presentations. This means investors will leave with more meaningful content about your company story, investment thesis, sustainable competitive advantages, long-term strategy and path to achieve your stated objectives and goals.
It also means being able to repurpose the content for future campaigns to reach more analysts and investors faster — which will help maximize exposure for your next Investor Day event.
Conclusion
Video production is a powerful tool for investor communication, and it can help you tell your story in a way that investors are going to understand. It’s also important to keep up with technology and be prepared for new ways of communicating with them. So don’t wait until it’s too late—start your investor video journey today!
Video Production for Your Investor Day Can Make a Difference in How You are Perceived.
Quality video production is not only an effective way to showcase the culture and mission of your company, it can also make a difference in how you are perceived by potential investors and analysts who will see you as a company that is forward thinking, modern, and able to connect with the marketplace.
With video production and other creative services added to your event, you’ll have the ability to tell your story in a way that is more engaging than traditional slideshows or live presentations. This means investors will leave with more meaningful content about your company story, investment thesis, sustainable competitive advantages, long-term strategy and path to achieve your stated objectives and goals.
It also means being able to repurpose the content for future campaigns to reach more analysts and investors faster — which will help maximize exposure for your next Investor Day event.
Conclusion
Video production is a powerful tool for investor communication, and it can help you tell your story in a way that investors are going to understand. It’s also important to keep up with technology and be prepared for new ways of communicating with them. So don’t wait until it’s too late—start your investor video journey today!
