Investor Days , without a doubt, are the most important communication platforms for publicly traded companies. But the experience is not the same as it was 10 years ago or even two years ago! They have shifted to a Virtual / Hybrid Event approach. These events, for those who don’t know, merges a live presentation experience with a virtual or hybrid live audience. These can then be live streamed across the world for potential investors to see.
Each company and client will have their own unique approach to how to build a Virtual / Hybrid event. Here are the most popular events we’ve experienced:
Recording live from a conference room or auditorium, with a live audience and supplemental animation or live action films. This is then streamed online.
Pre-record to live Q&A, meaning everything is captured on a set, not in front of a live audience and then edited together with supplemental animation or live action films. This is then streamed live at a certain time followed by a live Q&A.
Here’s is an example of a virtual Investor Day with a live broadcast we did for Wex, Inc.:
These events should be adapted to the needs of the companies and the logistics and budget surrounding the event. In the example above, Wex said it was tremendously helpful adding video production to their event because it allowed them to visually represent the new products and services they were implementing in the market. Without the visual presentation, they felt their investors and analysts may not have grasped the concept so easily. It helped them tell their story with greater impact and much greater control.
This shift to Virtual / Hybrid events is something your competition is already doing and doing very well. Polished, cinematic visual storytelling is not something reserved for Hollywood anymore.
It can be found in commercials, social media posts and in event presentations. And it is no secret why video production is so impactful.
Our behaviors have changed over the last 10 years. It is now natural to consume massive amounts of video content in our daily lives and it has become the primary way that we learn about the world around us. It’s not the future of storytelling. It’s what is happening right now.
With video production and other creative services added to your event, you’ll have the ability to tell your story in a way that is more engaging than traditional slideshows.
Videos work because they are one of the most effective storytelling styles.
The story is key. Storytelling is how we all best connect to each other. Each company and even each executive has their own important story that informs the trajectory of the business. While companies work hard writing their stories through their innovation and strategic decision-making, those stories need to be crafted and distilled to truly show investors the aspects that matter most to them in the most efficient and memorable way.
Imagine being able to show the complex designs of a new suite of products through a compelling animated film. Indiscernible diagrams and technical language instantly become accessible to not only niche investors but also a broader base of potential investors. For example, take a look at how we animated one of Wex’s new products:
These events should be adapted to the needs of the companies and the logistics and budget surrounding the event. In the example above, Wex said it was tremendously helpful adding video production to their event because it allowed them to visually represent the new products and services they were implementing in the market. Without the visual presentation, they felt their investors and analysts may not have grasped the concept so easily. It helped them tell their story with greater impact and much greater control.
This shift to Virtual / Hybrid events is something your competition is already doing and doing very well. Polished, cinematic visual storytelling is not something reserved for Hollywood anymore.
It can be found in commercials, social media posts and in event presentations. And it is no secret why video production is so impactful.
Our behaviors have changed over the last 10 years. It is now natural to consume massive amounts of video content in our daily lives and it has become the primary way that we learn about the world around us. It’s not the future of storytelling. It’s what is happening right now.
With video production and other creative services added to your event, you’ll have the ability to tell your story in a way that is more engaging than traditional slideshows.
Videos work because they are one of the most effective storytelling styles.
The story is key. Storytelling is how we all best connect to each other. Each company and even each executive has their own important story that informs the trajectory of the business. While companies work hard writing their stories through their innovation and strategic decision-making, those stories need to be crafted and distilled to truly show investors the aspects that matter most to them in the most efficient and memorable way.
Imagine being able to show the complex designs of a new suite of products through a compelling animated film. Indiscernible diagrams and technical language instantly become accessible to not only niche investors but also a broader base of potential investors. For example, take a look at how we animated one of Wex’s new products:
You can go out in the world and capture the spaces and people that make your company great, giving your audience a cinematic film about your company. These narratives and films can be woven into the presentation creating an engaging and entertaining final product.
The key hallmark of the Investor Day experience is the chance to receive updates and forward guidance from the leadership of the company. This illustrates the confidence of the executives and the mastery of their business objectives.
Your event doesn’t have to be a live, unpredictable keynote experience anymore. With a pre-recorded approach, you leave nothing up to chance. You can use multiple cameras to capture cinematic compositions of the key leadership.
They can do as many takes as they need, and the final result can be edited for a flawless performance. Leadership can collaborate with a director or performance coach to execute their scripts perfectly and confidently.
You can even use this same setup to stream a live Q and A with the same cameras, directing team and on-set experience, making the executives feel comfortable and in control. This relieves pressure for the leadership team and allows everyone to successfully tell the story they have worked so hard to write.
Take a look at Brink’s Investor Day Live Broadcast Q&A:
You can go out in the world and capture the spaces and people that make your company great, giving your audience a cinematic film about your company. These narratives and films can be woven into the presentation creating an engaging and entertaining final product.
The key hallmark of the Investor Day experience is the chance to receive updates and forward guidance from the leadership of the company. This illustrates the confidence of the executives and the mastery of their business objectives.
Your event doesn’t have to be a live, unpredictable keynote experience anymore. With a pre-recorded approach, you leave nothing up to chance. You can use multiple cameras to capture cinematic compositions of the key leadership.
They can do as many takes as they need, and the final result can be edited for a flawless performance. Leadership can collaborate with a director or performance coach to execute their scripts perfectly and confidently.
You can even use this same setup to stream a live Q and A with the same cameras, directing team and on-set experience, making the executives feel comfortable and in control. This relieves pressure for the leadership team and allows everyone to successfully tell the story they have worked so hard to write.
Take a look at Brink’s Investor Day Live Broadcast Q&A:
With video production you are in control of every aspect of the Investor Day experience. It can be high quality, consistent, and natural.
Moving an Investor Day presentation to a pre-recorded model allows for a key shift in the way the executive leadership team can connect with the audience.
Instead of crafting a narrative to suit a large auditorium or conference room, the story can be told one on one. It makes the leadership feel like they are talking directly to the audience member as they watch on their computers or phone. They can truly connect with the audience and reach them on a more emotional level.
This builds an additional layer of familiarity and trust which is key for a successful presentation.
Creating the script for the entire presentation is key to a successful event, not only in its impact on investors but in its successful execution.
Scriptwriting is important because you’ll be telling the story of the past and progress of the company through the script. Having that foundation is crucial in creating messaging that connects with investors.
The script becomes the plan for the entire event:
Where will the event and filming be?
How many executives will participate?
What new products or updates do we need to feature and what is the best way to do that? Animation, live action film, interviews?
Will there be a Q and A portion?
Planning for a Virtual or Hybrid Investor Day does take thorough planning for a high-quality outcome.
Start early, write the script, collaborate with your IR team and plan the events as early as possible. Start the process anywhere from 9-12 months out from launch day is the ideal timeline. Scripts should be locked 4-5 months ahead of time.
If anything changes in the months leading up to the event, content in the videos and performances can be edited and adapted. The earlier you start the process the more creative, detailed and thoughtful your Hybrid Investor Day can be.
Helpful hint. Hold on setting your Investor Day event date until you have consulted with your IR Advisor and your production partner as there are lead times that must be considered. One of the most valuable things about all the assets and pieces of content you create for the presentation is that they can live on forever and get repurposed across every channel of communication.
The keynote presentations can live on a website for future viewing and the animations you create for your new product can get shared on social media and through email marketing.
And because you took the time to create them with quality and care, they will stay relevant and useful for years to come.
Conclusion
Video production is a powerful tool for investor communication, and it can help you tell your story in a way that investors will connect with. The way to speak effectively to a passionate group of investors is to harness the same methods they use to consume information and entertainment. Video production is by no means a new artform but integrating it effectively into Investor Day presentations is absolutely the future. Your clients and competition are creating cinematic and memorable video content and you should be too.
With video production you are in control of every aspect of the Investor Day experience. It can be high quality, consistent, and natural.
Moving an Investor Day presentation to a pre-recorded model allows for a key shift in the way the executive leadership team can connect with the audience.
Instead of crafting a narrative to suit a large auditorium or conference room, the story can be told one on one. It makes the leadership feel like they are talking directly to the audience member as they watch on their computers or phone. They can truly connect with the audience and reach them on a more emotional level.
This builds an additional layer of familiarity and trust which is key for a successful presentation.
Creating the script for the entire presentation is key to a successful event, not only in its impact on investors but in its successful execution.
Scriptwriting is important because you’ll be telling the story of the past and progress of the company through the script. Having that foundation is crucial in creating messaging that connects with investors.
The script becomes the plan for the entire event:
Where will the event and filming be?
How many executives will participate?
What new products or updates do we need to feature and what is the best way to do that? Animation, live action film, interviews?
Will there be a Q and A portion?
Planning for a Virtual or Hybrid Investor Day does take thorough planning for a high-quality outcome.
Start early, write the script, collaborate with your IR team and plan the events as early as possible. Start the process anywhere from 9-12 months out from launch day is the ideal timeline. Scripts should be locked 4-5 months ahead of time.
If anything changes in the months leading up to the event, content in the videos and performances can be edited and adapted. The earlier you start the process the more creative, detailed and thoughtful your Hybrid Investor Day can be.
Helpful hint. Hold on setting your Investor Day event date until you have consulted with your IR Advisor and your production partner as there are lead times that must be considered. One of the most valuable things about all the assets and pieces of content you create for the presentation is that they can live on forever and get repurposed across every channel of communication.
The keynote presentations can live on a website for future viewing and the animations you create for your new product can get shared on social media and through email marketing.
And because you took the time to create them with quality and care, they will stay relevant and useful for years to come.
Conclusion
Video production is a powerful tool for investor communication, and it can help you tell your story in a way that investors will connect with. The way to speak effectively to a passionate group of investors is to harness the same methods they use to consume information and entertainment. Video production is by no means a new artform but integrating it effectively into Investor Day presentations is absolutely the future. Your clients and competition are creating cinematic and memorable video content and you should be too.
