For nearly three decades, The Corporate Source nonprofit has built meaningful work for people with disabilities, placing teams across federal buildings, state offices, and facilities up and down the East Coast. In 2026, the organization took a new name: Fora.
The mission held; the identity changed. A rebrand of that scale is not a simple logo swap – it is a public promise that everything underneath the new word still holds. Video production sat at the center of that promise, because the new brand needed a face, a voice, and a library of versatile visual assets before it could launch. The question was whether one shoot day could deliver all of it.
Fora carried relationships dating back to 1996 and partnerships measured in hundreds of thousands of service hours a year. That history raised the bar rather than lowering it. The new identity had to honor decades of trust while signaling growth to the federal and enterprise clients who depend on the organization each day.
First, the rebrand needed an anthem film authentic enough to show real employees on screen – not actors – and polished enough to perform for a demanding business audience. Second, the new website and social presence needed a deep well of supporting assets, from video clips to headshots, ready the moment the new brand went live. Third, a nonprofit, mission-driven organization sets every dollar against program impact, so the production had to deliver enterprise-grade quality on a budget built for stewardship.
The deeper task ran underneath all of it. This rebrand video production had to tell a workforce-inclusion story with dignity, keeping Fora’s people at the center as true subjects of the story. Get that wrong and the rebrand reads as performance. Get it right and the rebrand reads as promise.
Cardboard Spaceship treated this as the visual foundation of an entire rebrand, not just a single video. Every decision traced back to one goal: hand Fora and its PR partner, co:collective, more than they came in expecting, so the new brand had room to grow.
We partnered with the PR firm, co:collective, to sharpen the story before a single frame hit the screen.
-Evaluated the initial script alongside co:collective and reshaped it into the strongest possible shootable asset rather than executing a handed-down draft.
-Translated the PR firm’s visual vision for the rebrand into a concrete production plan, mapping every beat of the anthem to footage we knew we could capture in the time available.
-Anchored the narrative in real employee voices, choosing authenticity over polish so the inclusion mission read as genuine.
-Aligned creative direction across two organizations – client and agency – so everyone shot toward the same finished brand.
A one-day shoot left no room for missed opportunities, so we engineered the day to capture maximum range.
-Designed a two-team production model, running a dedicated interview unit and a separate B-roll unit in parallel to multiply what one day could yield.
-Brought in a director beyond the original scope to protect the creative vision and keep both units moving toward one cohesive story.
-Added a secondary shooting team beyond the original scope, expanding coverage so the asset library would outlast the launch.
-Built the schedule to capture five employee interviews, B-roll across fifteen employees, and headshots for roughly twenty more in a single coordinated day.
We planned the shoot to keep working long after the brand went live.
-Identified every downstream use – website, social, print, recruiting – and shot deliberately to feed all of them from one production.
-Captured a full still-photography set alongside the motion work so the rebrand launched with consistent imagery across every channel.
-Structured the footage so Fora and co:collective could pull clips for ongoing content without returning to set.
The day ran on two tracks at once. One camera team held the interview space, drawing out five employees as they talked about their work and what it meant to them. A second team moved through Fora’s environments, gathering B-roll of fifteen employees on the job – the texture that turns a talking head into a story. A stills photographer worked the same hours, capturing the shoot and building out headshots for roughly twenty additional team members along the way.
Running parallel units in one day demanded constant coordination. The added director and secondary team, neither in the original scope, turned a tight schedule into an advantage, letting us capture range that a single crew could never reach before the light ran out. We kept the bar high on every frame, because we knew the footage would feed a website and a brand identity, not just a video.
From planning to playback, post-production carried the same intent. We edited the long-form video content and handled everything on screen ourselves – color correction, VFX, graphics, and motion design. Then we delivered the full library: color-corrected hero footage, all additional raw footage for future social content, and the complete set of stills and headshots, ready for Fora to use anywhere.
When we became Fora, we needed a production partner that could move quickly without compromising quality. We had just one day to capture everything we needed to launch our new brand. Cardboard Spaceship came prepared, allowing us to film five executive interviews, capture B-roll with fifteen team members, and photograph another twenty employees – all in a single day. It was an ambitious schedule, but their team made the entire process feel seamless. The final work didn’t just document our rebrand; it brought our new identity to life and gave us a powerful way to tell our story.
The work did exactly what a rebrand needs its visuals to do: it launched the fresh look – and kept giving. The Corporate Source became Fora, and the anthem film now anchors the story across Fora’s content ecosystem, carrying the transition forward.
The assets reached further than the film. co:collective built the launch around what we delivered, and the rebranded website reflects Cardboard Spaceship’s work – the hero video and team photography that greet every visitor came out of that single shoot day. By shooting for the whole rebrand rather than one deliverable, we gave Fora a library deep enough to support ongoing content and strategy well past launch, without a return trip to set.
That is the real measure here. A mission-driven organization invested carefully and walked away with enterprise-grade craft, a launched identity, and a reusable foundation for everything that comes next. The nonprofit rebrand video production did not just mark the moment Fora arrived – it gave Fora the material to keep telling its story.
A new name is only as strong as the story and assets behind it. If you are planning a rebrand and want video that launches the brand and keeps working long after, let’s talk about yours.
The Challenge
In a market saturated with CGI and AI production pipelines, Lowes Foods wanted something different for their Brown Bag private label line: work that felt real.
The campaign needed to deliver a memorable experience while communicating the brand’s all-natural positioning. The creative, developed by agency partner Walrus, called for a realistic talking bear, a taxidermied squirrel sidekick, and a lived-in cabin setting that walked the line between funny and grounded.
The production challenge: over a dozen spots to shoot in a single day, complex costume work, and a concept that demanded practical, in-camera craft rather than digital shortcuts.
The Solution
Cardboard Spaceship partnered with Walrus to bring Brown Bear to life through meticulous practical filmmaking – proving that tactile design and on-set ingenuity still connect with audiences.
Crafted with precision and wit, this campaign promoted Walrus‘ client Lowes Foods‘ products by transforming a realistic, comedic bear into the relatable hero of their story – combining sharp dialogue, sophisticated set design, and impeccable direction to deliver a memorable and entertaining message.
The bear wasn’t a CGI creation. It was a semi-animatronic suit operated by performer Matthew Mason, voiced by Daniel Wisniewski. The two worked in lockstep – by mid-morning, they’d become one character. The squirrel puppet was intentionally kept stiff and awkward, adding dry comic timing without stealing focus.
The log cabin was built to feel lived-in. Rich wood tones, authentic textures, rustic props – every detail designed to look like a human space the bear had taken over. The lighting and color palette reinforced the warmth: cinematic and inviting, almost nostalgic.
With 12+ spots to shoot in one day, meticulous pre-production was essential. Every department operated in lockstep – from grip to editorial, ensuring complex costume work and tight scheduling translated into polished, cinematic results.
The Brown Bear campaign launched across broadcast and digital, reinforcing Lowes Foods’ position as a regional grocer that does advertising differently:
The work proves that practical, narrative-driven advertising cuts through – and that great storytelling doesn’t require a massive budget, just a clear vision and a team committed to excellence.
“What made this special wasn’t just the concept. It was the people. Collaboration is everything in filmmaking, and having a team that trusts and challenges each other is what makes a project memorable. This one had that energy from start to finish.”
In this episode of Tacit, we follow Fingal Ferguson, a fifth-generation farmer and master knifemaker in West Cork, Ireland. Fingal divides his time between the farm and the forge, where he handcrafts knives prized by chefs around the world. His work reflects a form of expertise that cannot be fully written down or automated.
You can study metallurgy or knife design on paper, but knowing when steel is ready to move or how a blade should feel in the hand comes only through years of practice and close attention to materials. Fingal’s craft is an example of tacit knowledge: expertise that develops through repetition and proximity to other makers. In an era of AI-generated output, his knives show what machines still struggle to replicate: judgment shaped by experience, care, and embodied understanding. Tacit is a series about that kind of mastery, and why it matters.
Learn more about Tacit, a mini-documentary series from Stripe Press about mastery and the value of craft.
This stock footage portfolio was shot with a simple idea in mind: follow a young couple on a scenic drive along Spain’s Costa Brava, winding past cliffs and sweeping views of the Mediterranean. It’s equal parts road trip and escape—easy, unplanned, and full of quiet moments.
When they reach a secluded beach, they dive straight into the water. The tone stays light and natural—playful splashes, laughter, nothing over-staged. It feels like a real day, not a scripted one.
Later, they turn the back of the car into a simple lounge space, stretching out and taking in the view. Close, intimate shots capture small exchanges—conversations, smiles, the kind of moments that don’t need much direction.
Throughout, the focus stays on those in-between moments—exploring, swimming, relaxing. The piece is less about the destination and more about the feeling of discovering something new together.
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L.L. Bean needed to launch their 2023 Fall clothing line with a campaign that captured the magic of the season – the transformation of familiar landscapes, the anticipation of cooler days, the warmth of layered comfort.
The creative vision was ambitious: showcase fall fashion in immersive outdoor environments that felt transportive and cinematic. But traditional location shoots come with limitations — weather, travel logistics, time constraints, and the unpredictability of capturing “perfect” fall foliage at exactly the right moment.
L.L. Bean wanted the best of both worlds: the control of a studio environment with the visual grandeur of the great outdoors.
Cardboard Spaceship leveraged LED Volume Stage technology to create a seamless blend of indoors and outdoors – an immersive experience that transported viewers into the heart of fall.
Rather than chasing locations, we brought the locations to the talent. Our team utilized an LED VR volume wall to surround performers with stunning, real-time fall environments – rich foliage, soft golden light, the atmospheric depth of autumn landscapes. The result: cinematic visuals that feel like you’re standing in the middle of a New England forest, captured with the precision and control of a studio.
LED volume isn’t a green screen replacement – it’s a fundamentally different approach. The environments wrap around talent in real-time, creating natural light interaction, authentic reflections, and in-camera compositing that eliminates the artificiality of traditional VFX. What you see on set is what you get on screen.
The L.L. Bean script called for an emotional journey: “We await fall’s arrival with pure anticipation. The excitement of familiar surroundings transformed by resplendent color. Of cooler days, warmer layers, and new kinds of cozy.” Every environment was designed to serve that narrative – immersive, enchanting, and unmistakably fall.
The L.L. Bean New Arrivals campaign delivered a visually stunning brand moment that captured the essence of the season:
The campaign proves that virtual production isn’t just for sci-fi blockbusters – it’s a powerful tool for fashion, lifestyle, and brand storytelling when executed with creative intention.
Traditional location shoots depend on weather, travel, and timing. LED volume flips the equation:
For L.L. Bean, it meant capturing the magic of fall without betting on Mother Nature.
“It was such a pleasure to work with Matt and the whole Cardboard Spaceship team on bringing our vision to life. They were amazing!”
When the world shut down during COVID 19, boutique fitness brands were hit hard, and SoulCycle was no exception. With studios closed and at home workouts becoming the norm, the brand faced a critical challenge, how to reignite the emotional pull of the in studio experience and bring riders back.
Partnering with VCCP New York, Cardboard Spaceship was brought on as the full service production company to help launch a bold, unapologetic comeback campaign, “F*ck It, Let’s Ride.”
SoulCycle is not just a workout, it is a feeling. During the pandemic, that feeling faded. Riders replaced high energy, communal classes with solitary, at home routines. The brand needed more than awareness, it needed a cultural reset, a visceral reminder of what people had been missing.
Insights revealed a clear truth, people had not stopped caring about SoulCycle, they had simply forgotten the magic of it.
The idea for the campaign was not subtle, it was intentional. “F*ck It, Let’s Ride” became a rallying cry, a rejection of hesitation, a push back into joy, movement, and shared experience.
It reframed fitness not as obligation, but as release, rebellion, and connection, capturing SoulCycle’s signature intensity and attitude.
Cardboard Spaceship led full service video production, translating the campaign’s emotional core into a high impact visual experience.
Our scope included:
The goal was not just to document SoulCycle, it was to bottle its energy and make it contagious on screen.
Teens want to stay active – but getting them to actually show up is another story. Between screen time, social pressure, and gyms that feel designed for adults, the gap between intention and action is wide. Planet Fitness wanted to close that gap with their High School Summer Pass, offering free gym access to 14–19 year olds all summer.
The core issue was simple, teens do not engage with traditional advertising. If it feels like an ad, they skip it. Their attention is fleeting, their BS meter is high, and they’re inundated with digital content every second. Teens lose active attention for ads faster than any other age group, and 56% say they don’t see their lifestyle represented in advertising. The brand needed to meet this audience on their terms, with content that felt native to their world and worth their time.
Planet Fitness and agency partner BarkleyOKRP needed content that wouldn’t be skipped or scrolled past – content teens might actually binge.
Cardboard Spaceship partnered with BarkleyOKRP to create “On This Repisode of High School Summer Pass” – a free gym promo disguised as a binge-able teen drama. Instead of creating a campaign about the program, the idea was to turn the program into entertainment.
Rather than traditional advertising, we produced a full 10-episode season of content that parodied popular teen shows like Ginny & Georgia and Outer Banks. But instead of stereotypical teen drama, each “repisode” comedically centered around life in the gym and the key benefits of the High School Summer Pass.
The format included:
The cast was intentionally selected to reflect real teenagers – not picture-perfect influencers. Each episode playfully educated teens on gym etiquette and provided tips that made the gym feel less scary. The tone: perfectly sarcastic, dramatically over-the-top, and confidence-building.
Every piece was built for TikTok, Instagram Reels, and Snapchat – shot vertically, paced for short attention spans, and designed to feel like the content teens already watch, not traditional ads they’d scroll past.
“On This Repisode” didn’t just perform – it dominated:
High School Summer Pass became a binge worthy content series, inspired by the tone and structure of teen streaming shows.
Cardboard Spaceship led full-service video production, bringing the episodic vision to life across a scalable content system built for social platforms.
Our scope included, creative collaboration with agency and client, production design for serialized storytelling, multi episode filming optimized for vertical and short form formats, directing performance to capture authentic teen energy, and post production, editing, and finishing across a high volume of deliverables.
Director: Brad MorrisHead of Production: Michael SapienzaExecutive Producer: Matt EngelkingLine Producer: Wojtek StypkoDirector of Photography: Chad LeathersAgency: BarkleyOKRPPost: Whitehouse PostAudio: Post HausMusic: Primary Color Music
In this episode of Tacit, We spent time with Christophe Laudamiel, master perfumer at Osmo and the mind behind scents you already know by heart including Polo Blue, Abercrombie & Fitch Fierce, and Tom Ford’s Amber Absolute. This episode is part of Tacit, Stripe’s mini-doc series about mastery and the kind of knowledge you can’t Google. In perfumery, the real work lives in instinct – how a scent moves, shifts, settles, and becomes iconic over time. Grateful to help tell a story where craft leads the way. Christophe’s work demonstrates how mastery emerges through sustained engagement with complex systems. Tacit is a series about that kind of mastery, and why it matters.
Learn more about Tacit, a mini-documentary series from Stripe Press about mastery and the value of craft.
