Pernod Ricard is the world’s No. 2 wines and spirits producer, with a portfolio of over 240 premium brands – including Absolut, Jameson, Chivas Regal, The Glenlivet, Malibu, and Beefeater – distributed across more than 160 markets. When the U.S. division needed to produce its annual Investor Day, the event had to match the caliber of the brands behind it.
But this wasn’t a standard conference room presentation. Pernod Ricard wanted to host the event on location at TX Whiskey Ranch – their state-of-the-art distillery in Fort Worth, Texas – giving investors an immersive, on-the-ground experience of the portfolio’s craft and scale. That meant navigating the complexities of on-location production, multi-camera broadcast to remote stakeholders in New York, and COVID-19 safe-set protocols – all while delivering the polish of a studio environment.
The event needed to feel premium, controlled, and effortless. Behind the scenes, it was anything but simple.
Cardboard Spaceship partnered with Pernod Ricard and their agency of record, Ogilvy, to direct and produce the Investor Day – building on a relationship that began in 2021. The approach: treat an investor event like a commercial production.
The TX Whiskey Ranch provided an authentic, visually rich setting, but translating a working distillery into a broadcast-ready environment required deliberate production design. Cardboard Spaceship worked with Pernod’s team to scout the location and build out the art department, ensuring every frame communicated the craftsmanship and heritage of the brand portfolio.
Rather than a single locked-off shot, the production featured a multi-camera commercial setup designed to capture the event with cinematic quality. The dual live-feed connected presenters on location in Texas to the full remote team in New York in real-time, maintaining engagement across both audiences.
Cardboard Spaceship handled every production dimension:
The result: an on-budget, on-time production that allowed Pernod Ricard’s leadership to focus entirely on their message. The Investor Day delivered a premium brand experience for Pernod Ricard USA’s investor audience:
By treating an investor event with the same creative rigor as a commercial shoot, Cardboard Spaceship helped Pernod Ricard showcase not just financial performance, but the craft, heritage, and ambition behind one of the world’s most iconic spirits portfolios.
When WEX set out to host its 2022 Investor Day, the goal was not just to present financials, they were rewriting their story. The Portland, Maine-based fintech (NYSE: WEX) was evolving from a portfolio of separate payment solutions into a unified global commerce platform, and the 2022 Investor Day needed to make that transformation unmistakable to Wall Street.
The stakes were high. Investor Days are defining moments – the company’s chance to align analysts, institutional investors, and the market around a long-term vision. A scattered narrative or underwhelming production wouldn’t just miss the mark, it would reinforce the old perception WEX was trying to leave behind.
The challenge: take a complex, multi-business story spanning fleet payments, corporate payments, and health benefits – and distill it into a clear message that investors could follow and believe in.
Cardboard Spaceship partnered with WEX to produce its Investor Day event and helped to translate a complex, multi-business narrative into a cohesive, compelling experience for investors.
Cardboard Spaceship served as the full-service production partner, leading every dimension of the engagement – from narrative strategy to live execution.
From pre-production through execution, every detail – presenter run-of-show, technical redundancy, timing, transitions – was planned and de-risked. The result: a seamless production where leadership could focus entirely on delivering their message.
The virtual event launched March 23, 2022, with Chair and CEO Melissa Smith and the executive leadership team presenting to investors worldwide. Cardboard Spaceship delivered a broadcast-quality stream with integrated Q&A, allowing remote participants to engage in real-time – creating the intimacy of an in-person event at global scale.
Before cameras rolled, the real work began: strategic collaboration with WEX’s executive leadership to refine narratives, develop visual storytelling, and build presentations that translated a dense, multi-layered business into investor-ready language. Every slide, every transition, every talking point was designed to reinforce one idea: WEX is a platform, not a collection of products.
Immersive extended reality elements transformed the stage environment, creating visual depth and technological sophistication that matched WEX’s positioning as a forward-thinking fintech leader. The XR integration also elevated the production beyond a standard corporate presentation into a genuinely compelling visual experience.
“It’s very critical to have the right production partner for an Investor Day event. Cardboard Spaceship was that partner for WEX.”
The Investor Day successfully reframed WEX as a platform-driven fintech leader with multiple growth levers and a clear long-term strategy. It aligned internal leadership around a shared narrative and delivered investors a more coherent, confident view of the business.
By simplifying complexity and aligning every piece of content around a single idea, WEX showed up with clarity and authority – turning a dense business story into a narrative investors could actually follow.
The Challenge
Brinks – the global leader in cash management, secure logistics, and payment solutions – was at an inflection point. The 162-year-old company was pivoting into the digital cash payments ecosystem, and leadership needed to communicate that transformation story to investors worldwide.
Then the COVID-19 pandemic changed the plan. With an in-person event in New York City no longer possible, Brinks made the call to go fully virtual – but they weren’t willing to compromise on impact. They needed a production partner who could deliver a seamless global broadcast with the production value of a live event, coordinated across three continents.
After evaluating multiple consultants and production companies, Brinks selected Cardboard Spaceship.
The Solution
This was one of the most comprehensive Investor Days we’d ever produced – global in scope, virtual in execution, and built to communicate a pivotal strategic transformation.
Cardboard Spaceship served as the full-service production partner, leading every dimension of the engagement:
Brinks’ story spans continents. We deployed production teams across South America, Europe, and the United States to capture on-the-ground footage that brought the company’s global operations to life. Investors didn’t just hear about Brinks’ reach – they saw it.
We developed custom creative treatments that visually reinforced Brinks’ evolution from legacy logistics to digital-first cash solutions. A bespoke virtual set design gave the broadcast a cohesive, premium look that matched the weight of the message.
Complex digital transformation narratives don’t explain themselves. We produced full-scale animations that showcased Brinks’ new ecosystem – making abstract strategy tangible for investors watching remotely.
On event day, we executed a seamless virtual broadcast with real-time coordination across multiple time zones. The production integrated pre-produced content, live executive presentations, and interactive Q&A – delivering a broadcast-quality experience to global investors from their screens.
We built a dedicated investor microsite to house the event – giving shareholders a branded, intuitive destination to access the broadcast, explore content, and engage before, during, and after the event.
Brinks’ Virtual Investor Day delivered the impact of an in-person event without the in-person limitations:
“The folks at Cardboard Spaceship are not only outstanding professionals but also a lot of fun. Their outstanding counsel, creativity, and production capability was vital to our ability to deliver a clear, compelling message.”
