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Introduction
What’s a sizzle reel? That depends on who you ask. For some, it’s a fast-paced video with awesome transitions and hyped music that creates an exciting vibe about a person or company. For others, saying sizzle reel is a cliché and one that’s entirely overused.
I can’t say that I disagree, but for most people the term sizzle reel simply implies an “about us” video or a “testimonial”. They’ve also been called demo reels, trailers, show reels, promo videos, or teasers. Regardless, a sizzle reel is essentially a one-minute commercial, a short video that promotes your brand, company, its product, or service and tells the audience about you in a fast-paced format.
In our short attention span society, sizzle reels are used for quick digestion of information and used across many marketing initiatives such as social media, sales meetings, conferences, or even on the homepage of your website. Regardless, the importance of having these types of videos can’t be understated!

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A sizzle reel is a video that highlights your company, product, service, brand, people, or initiatives.
When you think about it, a sizzle reel is essentially a video production trailer or teaser for your business. It’s a great way to promote brand recognition and awareness by highlighting your company, products, services, and assets in a short video format. The goal of the sizzle reel is to give potential clients and customers an idea of what you do without having to read through pages and pages of text on your website or brochures.
Take a look at recent sizzle reels we’ve created for companies recently:

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They are effective marketing tools for a variety of reasons.

First, they’re great for promoting your business and showcasing your brand. It’s a great way to capture the essence of who you are and what you do in under one minute or less.


They can be used to create buzz around your company and its products, especially if there’s something new or exciting happening that requires attention.
It’s often used as a lead-in to a sales call or during a conference presentation in order to set the tone for the audience and make them feel like they have already been seduced by your brand.

It can also be used in social media ads and on your homepage to give visitors additional insight into who you are and what makes you different from other companies that offer similar products or services.
It’s a great way to grow brand recognition and awareness.
Brand recognition and awareness can be key to making a business successful. A sizzle reel can help you win over new customers by giving them a look at what it is that makes the company different from its competition—and why they should choose it over the rest. In addition, it introduces your services or products in an exciting way that’s sure to catch their attention.
Conclusion
Sizzle reels are important. In a visual society where people prefer to consume information in video format, a sizzle reel can provide your consumers with concise data that will tell them what you do and who you are. It can mean the difference between your consumers contacting you over your competition.
If you’ve been considering a good sizzle reel to promote your company, reach out to us. We’d love to help.

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