Investor Days, without a doubt, are the most important communication platforms for publicly traded companies. But the experience is not the same as it was 10 years ago or even two years ago! They have shifted to a Virtual / Hybrid Event approach. These events, for those who don’t know, merges a live presentation experience with a virtual or hybrid live audience. These can then be live streamed across the world for potential investors to see. Our Investor Day production playbook explains how to plan video, presentation timing and production for these events.
Here’s is an example of a virtual Investor Day with a live broadcast we did for Wex, Inc.:
These events should adapt to the needs of the companies and the logistics and budget surrounding the event. In the example above, Wex said it was tremendously helpful adding video production to their event because it allowed them to visually represent the new products and services they were implementing in the market. Without the visual presentation, they felt their investors and analysts may not have grasped the concept so easily. It helped them tell their story with greater impact and much greater control.
It is apparent accross commercials, social media posts and in event presentations. And it is no secret why video production is so impactful.
Our behaviors have changed over the last 10 years. It is now natural to consume massive amounts of video content in our daily lives and it has become the primary way that we learn about the world around us. It’s not the future of storytelling. It’s what is happening right now.
With video production and other creative services added to your event, you’ll have the ability to tell your story in a way that is more engaging than traditional slideshows.
The story is key. Storytelling is how we all best connect to each other. Each company and even each executive has their own important story that informs the trajectory of the business. While companies work hard writing their stories through their innovation and strategic decision-making, those stories need to truly show investors the aspects that matter most to them in the most efficient and memorable way.
Imagine being able to show the complex designs of a new suite of products through a compelling animated film. Indiscernible diagrams and technical language instantly become accessible to not only niche investors but also a broader base of potential investors. For example, take a look at how we animated one of Wex’s new products:
You can capture the spaces and people that make your business great, delivering a cinematic film about your company. These narratives and films can become part of the presentation, creating an engaging and entertaining final product.
Your event doesn’t have to be a live, unpredictable keynote experience anymore. With a pre-recorded approach, you leave nothing up to chance. You can use multiple cameras to capture cinematic compositions of the key leadership.
They can do as many takes as they need, and the final result can be edited for a flawless performance. Leadership can collaborate with a director or performance coach to execute their scripts perfectly and confidently.
You can even use this same setup to stream a live Q & A with the same cameras, directing team, and on-set experience, making the executives feel comfortable and in control. This relieves pressure for the leadership team, allowing everyone to effectively tell the story they worked so hard to write.
Take a look at Brink’s Investor Day Live Broadcast Q&A:
With investor relations video production you are in control of every aspect of the Investor Day experience. It can be high quality, consistent, and natural.
Instead of crafting a narrative to suit a large auditorium or conference room, tell the story one-on-one. It makes the leadership feel like they are talking directly to the audience member as they watch on their computers or phone. They can truly connect with the audience and reach them on a more emotional level.
This builds an additional layer of familiarity and trust which is key for a successful presentation.
Scriptwriting is important because you’ll be telling the story of the past and progress of the company through the script. Having that foundation is crucial in creating messaging that connects with investors.
The script becomes the plan for the entire event:
Start early, write the script, collaborate with your IR team and plan the events as early as possible. Start the process anywhere from 9-12 months out from launch day is the ideal timeline. Try to have scripts locked 4-5 months ahead of time.
If anything changes in the months leading up to the event, be sure to adapt the content in videos and performances. The earlier you start the process the more creative, detailed and thoughtful your Hybrid Investor Day can be.
Helpful hint. Hold on setting your Investor Day event date until you consult with your IR Advisor and your production partner – as there are lead times that must factor into your timeline. One of the most valuable things about all pieces of content created for the presentation is that they can live on forever – repurposed across every channel of communication.
Video production is a powerful tool for investor communication, and it can help you tell your story in a way that investors will connect with. The way to speak effectively to a passionate group of investors is to harness the same methods they use to consume information and entertainment. Video production is by no means a new artform but integrating it effectively into Investor Day presentations is absolutely the future. Your clients and competition are creating cinematic and memorable video content and you should be too. Investing in professional investor relations video production is a strategic move that will differentiate your Investor Day and strengthen your brand.
Corporate video production is one of the most powerful tools a business can use to build trust, communicate its brand, and connect with its audience. In this guide, we share 4 essential tips to help make your next corporate video production a success.
In the example above, the storyline leveraged a great client experience with the importance of choosing the right company for a successful exit strategy. When it comes to corporate videos and corporate video production, it’s important to know what you want to say and how you want your audience to react.
Writing a script is an essential step for any commercial video production. A script is what you’re going to use as a guide for the interviewees and crew when putting together your video, so it’s important to make sure that you have one before filming begins. The script should include all the information necessary for creating a final product—for corporate videos this especially means the target points you want to deliver, and the questions you want to ask so authenticity is delivered.
The length of your corporate video depends on its purpose: short clips can be very effective (and fun), but longer videos will allow you more time to explain complex processes or products in detail. If you’re unsure where to start when writing your script, start by asking yourself questions like “What do I want my audience members to know?” or “How do I want them to feel after watching this?” These basic questions will help guide your thinking towards developing an effective story line that serves both the purpose of the video itself as well as its intended audience.
If there’s one thing that I’ve learned in my corporate video production career, it’s that quality always trumps quantity. The importance of this fact cannot be overstated—in fact, it’s the basis for everything else we’re going to discuss here.
If you want your videos to stand out and make a lasting impression on your audience members (which you do), then you need to focus on creating high-quality content. Sometimes that means investing some money into doing it right. Believe it or not, you can actually damage your brand by trying to do it on a tight budget.
Don’t worry about quantity for now; instead, spend time focusing on the quality of each piece of content. If you have an idea or story that needs telling—and if it’s relevant to your business goals—then tell you story. But don’t try to do it alone. Find the right production partner that has experience doing what you need done and let them tell your story. But don’t just rush through the process so quickly that the end product feels rushed as well. Instead, slow down. Take your time and pay close attention to how you want each piece to come together. Working with a company that knows what they are doing will tell you that the pre-production phase paves the way for everything else.
When it comes to corporate video production, you need to keep things simple. Be sure to define your goal and know who you’re talking to. A good script can help with this process. Then, ensure that all of your ideas are conveyed clearly through visuals and sound. Finally, make sure that everything is done in high quality so that viewers will want more from your company!
