Where Investor Relations Meets Cinematic Craft
Pernod Ricard is the world’s No. 2 wines and spirits producer, with a portfolio of over 240 premium brands – including Absolut, Jameson, Chivas Regal, The Glenlivet, Malibu, and Beefeater – distributed across more than 160 markets. When the U.S. division needed to produce its annual Investor Day, the event had to match the caliber of the brands behind it.
But this wasn’t a standard conference room presentation. Pernod Ricard wanted to host the event on location at TX Whiskey Ranch – their state-of-the-art distillery in Fort Worth, Texas – giving investors an immersive, on-the-ground experience of the portfolio’s craft and scale. That meant navigating the complexities of on-location production, multi-camera broadcast to remote stakeholders in New York, and COVID-19 safe-set protocols – all while delivering the polish of a studio environment.
The event needed to feel premium, controlled, and effortless. Behind the scenes, it was anything but simple.
The Solution
Cardboard Spaceship partnered with Pernod Ricard and their agency of record, Ogilvy, to direct and produce the Investor Day – building on a relationship that began in 2021. The approach: treat an investor event like a commercial production.
Delivering A Top-Shelf Brand Experience
The TX Whiskey Ranch provided an authentic, visually rich setting, but translating a working distillery into a broadcast-ready environment required deliberate production design. Cardboard Spaceship worked with Pernod’s team to scout the location and build out the art department, ensuring every frame communicated the craftsmanship and heritage of the brand portfolio.
Rather than a single locked-off shot, the production featured a multi-camera commercial setup designed to capture the event with cinematic quality. The dual live-feed connected presenters on location in Texas to the full remote team in New York in real-time, maintaining engagement across both audiences.
Cardboard Spaceship handled every production dimension:
- Logistics & location scouting
- Production design / art department
- Gear procurement & crew buildout
- Script collaboration
- Agency / client liaison
- Full-service audio / visual
- COVID-19 and safe-set compliance
The Results: Delivering Impact
The result: an on-budget, on-time production that allowed Pernod Ricard’s leadership to focus entirely on their message. The Investor Day delivered a premium brand experience for Pernod Ricard USA’s investor audience:
- Immersive on-location production – TX Whiskey Ranch as a living backdrop for the brand story
- Broadcast-quality multi-camera capture – cinematic production values applied to a corporate event
- Seamless dual live-feed – real-time connection between the Texas location and the NYC remote team
- COVID-19 compliant – safe-set protocols executed without compromising production quality
- Ongoing partnership – the second consecutive year Cardboard Spaceship produced Pernod Ricard’s U.S. Investor Day
By treating an investor event with the same creative rigor as a commercial shoot, Cardboard Spaceship helped Pernod Ricard showcase not just financial performance, but the craft, heritage, and ambition behind one of the world’s most iconic spirits portfolios.
