Vyepti – Say Yep

EVERSANA INTOUCH, on behalf of Lundbeck, needed a full-service video production company that had experience in healthcare videos to bring the “Say Yep” campaign to life for Vyepti, the first and only IV migraine prevention medication.

The campaign required a video production partner whose director had demonstrable comedy experience and creative that could hinge on comedic authenticity with a specific tonal balance between frustration, irony, and relief.

Thanks to our Director, Jamie Maule-ffinch, Cardboard Spaceship was the production company of choice for EVERANA INTOUCH and for this Lundbeck campaign. 

This production had two big challenges.

First, most pharma ads feel overly polished and overly positive—and audiences are pretty tired of that. VYEPTI needed to stand out and feel more real, not just slightly different.

Second, the idea relied on humor, which is tricky to get right in pharma. The tone had to balance everyday frustration (“nope” moments at work, school, restaurants) with a sense of real relief (“yep” moments during treatment and after). If the performances leaned too silly or too sentimental, the whole campaign wouldn’t work.

On top of that, the shoot itself was complex: multiple locations, a large cast, strict brand color rules, regulatory requirements like safety info and fair balance, and multiple versions of the content—all filmed in just five days in Toronto.