Turning a complex, critical story into a message for investors
The Client
Zeta Global Holdings Corp. (NYSE: ZETA) is a leading AI-powered marketing technology company. Founded by David A. Steinberg and John Sculley, Zeta’s marketing platform leverages artificial intelligence and trillions of consumer signals to help enterprise brands acquire, grow, and retain customers through AI-powered insights and omnichannel activation.
The Challenge
Investor Days are high-stakes moments. The Street is watching. Analysts are dissecting every word. Executive leadership has one shot to translate complex business strategy into a clear, compelling investment thesis.
For Zeta — an AI platform operating at massive scale with a growth story that demanded precise articulation — the stakes were especially high. They needed a production partner who could handle the complexity: multiple executive presenters, a live in-person investor audience, a simultaneous global broadcast, and a Q&A session that had to flow seamlessly across both formats.
An integrated content strategy for a key investor event
Cardboard Spaceship served as the full-service production partner, leading every dimension of the engagement:
End-to-end event management from pre-production through execution, ensuring every detail — from presenter run-of-show to technical redundancy — planned and de-risked.
A broadcast-quality stream reaching investors worldwide, with integrated Q&A that allowed remote participants to engage in real-time alongside the in-person audience.
Strategic collaboration with executive teams to refine narratives, develop visual storytelling, and build presentations that translated Zeta’s AI-powered platform into investor-ready language.
Immersive extended reality elements that transformed the stage environment, creating visual depth and technological sophistication that matched Zeta’s positioning as an AI leader.
From every single analyst, this was the best investor day they had seen. That confidence in the production value, how it came together, and then the story that allowed us to be able to communicate — 12 out of 10.
The Result
A seamless Investor Day experience that elevated Zeta’s story and strengthened engagement with the investment community. Complex technology translated clearly. Executive presenters delivered with confidence. And the broadcast performed without compromise — reaching global investors with the same production quality experienced in the room.